Facebook iconTwitter icon
B2B-Network:

Mobile Customer Engagement and the Rise of the App-Based Banking Landscape

Thumb original mobile customer engagement and the rise of the app based banking landscape
Auteur: Tata Communications (UK) Ltd
Format: livre blanc
Taille: 487 ko
Language: Anglais
Date: 22.05.2019

Description

Traditionally SMS-based services have been the mainstay of mobile banking, but this has changed in developed markets with the advent of smartphones and the rise of the app economy. As mobile apps become ever more sophisticated, mobile banking is being touted as a more convenient alternative to online banking. The Bank of America was one of the first banks to catch on to mobile banking. Its iPhone app lets its customers pay bills, transfer funds and locate ATMs and banking centers across the country. Due to the functionalities offered by such apps, there is a high degree of confidence within the industry that they will continue to have widespread use. This trend is of course associated closely with Smartphone adoption. While Smartphone adoption is well documented, what is significant is the use of SMS based communications channels do not require Smartphones and can also deliver quite sophisticated interaction options for end consumers. As such mobile messaging represents an excellent complement to app based mobile banking services, particularly in markets where Smartphone penetration continues to lag, such as Latin America, Africa and other developing regions.

Téléchargement gratuit

J'ai lu la politique de confidentialité et consent à la collecte, au traitement, à l'utilisation et la transmission des données mentionnées dans le formulaire d'inscription comme décrit ci-dessous. B2B Media Group et le partenaire Tata Communications (UK) Ltd concerné peuvent utiliser mes coordonnées à des fins de marketing B2B (via émail, téléphone, display et distribution postale) jusqu'à ce que je m'y oppose. Je peux à tout moment retirer par écrit mon consentement pour le futur, par email à l'adresse suivante: datenschutz@b2bmg.de (Subject: Tata Communications (UK) Ltd)
Les champs marqués de * sont obligatoires

Confidentialité et conditions de téléchargement:

Dernière mise à jour le: 1.8.2018

Auteur

  • B2B Media Group GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)
  • B2B Media Group EMEA GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)

Partner

  • Tata Communications (UK) Ltd
Loader