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Pricing – necessity and challenge in business practice
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The industry is becoming smart, is constantly changing and pricing is gaining more and more more momentum for companies in addition to sales structure and advertising. Good pricing is becoming an important instrument for controlling pricing and is regarded as an important lever for determining the profitability of a company. How does pricing come about? Which solutions exist and how can pricing be optimized?


Pricing in companies 

Psychologists, philosophers, economists and even historians deal with the topic "price". Medium-size entrepreneurs ask themselves...

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Digitization in the finance department – these were the top 5 topics in accounting in 2018
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Smart solutions, innovative business ideas and above all the possibilities of artificial intelligence have occupied finance departments and accounting managers in 2018. 

According to our DSP selfcampaign, "artificial intelligence" was the most sought-after term among accounting experts in 2018: 45 percent of all articles read dealt with this topic. The potential of artificial intelligence is obvious: With big data analyses and self-learning algorithms it is possible to analyse and assess the initial situation, the prospects of success and the medium-term development of...

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